Search Engine Optimization
Master search engine optimization strategies to rank websites higher, drive traffic, and boost online visibility.Master AI and intelligent automation skills to shape tomorrow’s world.
6 Weeks
Beginner
Last updated 9/2025
This course includes:
On-Page & Off-Page Techniques
Real-Site Optimization Tasks
Keyword & Analytics Training
Certificate of Completion
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Course Curriculum
- 1.1 Understanding Search Engines and How They Work
- 1.2 Key SEO Terminology and Concepts
- 1.3 Types of SEO: On-Page, Off-Page, and Technical
- 2.1 Keyword Research and Analysis
- 2.2 Optimizing Meta Titles and Descriptions
- 2.3 Header Tags, URL Structure, and Internal Linking
- 2.4 Content Optimization and Readability
- 3.1 Website Architecture and Crawling
- 3.2 XML Sitemaps and Robots.txt
- 3.3 Page Speed Optimization
- 3.4 Mobile Friendliness and Core Web Vitals
- 4.1 Backlink Building Strategies
- 4.2 Guest Posting and Outreach
- 4.3 Social Media and SEO Integration
- 4.4 Analyzing Competitors’ Backlink Profiles
- 5.1 Using Google Search Console and Analytics
- 5.2 Keyword Tracking with SEMrush and Ahrefs
- 5.3 SEO Audits and Performance Reports
- 6.1 Local SEO and Google Business Profile Optimization
- 6.2 Voice Search and AI in SEO
- 6.3 E-commerce SEO Best Practices
Description
This course is designed to take you from a beginner to a professional SEO expert. You’ll learn how to optimize websites for search engines, drive organic traffic, and rank higher on Google. Through practical lessons and real-world projects, you’ll master keyword research, on-page and off-page SEO, technical optimization, and performance tracking. Whether you’re a business owner, freelancer, or student, these skills will help you grow online visibility, attract the right audience, and build long-term digital success. We believe mastering SEO is the foundation of online growth — and we’re here to help you achieve it.
Frequently Asked Questions
1.1 Introduction to SEO
1.2 How Search Engines Work
1.3 SEO Trends Overview
2.1 Using Keyword Tools
2.2 Analyzing Competition
2.3 Building a Keyword Strategy
3.1 Title Tags & Meta Descriptions
3.2 Header Tags
3.3 Internal Linking
4.1 Backlink Strategies
4.2 Guest Posting
4.3 Authority Building
5.1 Site Speed Optimization
5.2 Schema Markup
5.3 Google Business Profile
6.1 Google Analytics
6.2 Google Search Console
6.3 SEO Reporting
7.1 Performing a Full SEO Audit
7.2 Implementing Optimization
7.3 Final Assessment & Certification
